University Institute of Applied Management Sciences, Panjab University, Chandigarh successfully organized a webinar on Understanding Startups and Entrepreneurship with an intention to encourage entrepreneurship amongst students. The key speaker was Ms. Ekta Jain Founder, Happy Blues, Alumni of UIAMS Batch 2017-19.
Prof. Raj Kumar, Hon’ble Vice Chancellor, Panjab University was the patron of the webinar. Ms. Ekta Jain shared her journey that how she launched her startup ‘Happy blues’. She said that the journey was not easy as she had to struggle a lot. The key points were building ecommerce brand, choice of products, technology back up and softwares decisions for accounting, marketing activities. She also discussed positives and negatives of use of market places. She said initially margins are not important as a startup has to build its brand. Margins do fall once you establish yourself.
Sometimes you end up spending out of pocket even when you use market places. She discussed about various ways in which a person can start an e-commerce business without any investment. She suggested students that while going for the product services one should always choose that product/ service of your own interest. She also talked about her experience with shopify and told the benefits of using shopify. A doubt clearing question-answer session marked as the last activity of the webinar and it was concluded with a vote of thanks.
Prof. Monika Aggarwal, Director, UIAMS said that UIAMS is so proud of its entrepreneur Alumnus as the need of the hour is to motivate students to have their own startups and become job providers. The event was coordinated by members of Entrepreneur and Corporate Relation Cell of UIAMS Mayakshi, President ECRC,Rhythm kumar Singhal, Vice- President, ECRC, Tamanna, Vice-President, ECRC, Dr.Anjali Sachdeva, ECRC Coordinator and Yajat Loomba, Senior Executive, ECRC, Akanksha, Senior Executive, ECRC under the guidance of esteemed Faculty Coordinator Dr. Manu Sharma, Assistant Professor, UIAMS.
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