NIO Desk, July 14
In her career, Priyanka Chopra has played a variety of roles, but one of the most significant is that of an investor. She has invested in several of businesses that cater to her own interests, in addition to excelling at acting and producing. Her most recent investment is in the fashion industry. The actress and her husband Nick Jonas invested in the French luxury sportswear company, Perfect Moments.
Priyanka Chopra announced the news on Instagram and wrote, “This is a special day for us!! We’re proud to join the Perfect Moment family as strategic investors and advisors.”
She also wrote, “Having worn Perfect Moments organically for years, one of us is an avid snowboarder and the other an apres ski aficionado (can you guess who is who?!), we really fell in love with this chic brand. As we got to know the company better, we also really connected with their ethos…creating perfect moments. Personally, creating memories and special moments is something we are deeply passionate about doing in our everyday lives, and now we have the pleasure of doing that in our new business venture.”
Giving more details on her latest venture, Priyanka wrote, “SO! If you have a love of travel, colour, adventure, and the great outdoors, this is a brand you will love too (if you don’t already.) Stay tuned for all that is to come.”
Aside from that, the actress has launched her own brands in the food, hair care, and home appliance industries. Sona, which is a restaurant she opened in the heart of New York City, is also her investment. In January of last year, Priyanka launched Anomaly, an affordable brand which is vegan and eco-friendly hair care line.
Priyanka also made an investment in Bumble, a dating app, In 2018, and another investment in -a coding education start-up- Holberton School for software engineering.
Priyanka will star in the Hollywood film, It’s All Coming Back To Me with Sam Heughan and Celine Dion. She recently wrapped her web series, Citadel with Richard Madden.
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